Betty, Ruth, Sue…wait…wrong catagory. Think business, not baby.

Tuesday, September 4, 2007 at 1:24 pm (Murmurs from the Future)

Well folks…it looks like we are going to be in business and soon! YEAH! I am so so so excited (did I say SO?) to get started on this new adventure and I would like to invite you to participate. “Let me guess, you want me to be your model” is probably what you’re thinking right now, but no…sorry. That’s not it. Yes, you’re beautiful and all (you are…you know it!) but I am actually more interested in your brain than your bronze. How shocking! Yep. At this point I’m only interested in ONE thing.

My business needs a name. I have a good idea of what it’s going to be but I thought I should solicit my faithful readers for their input as well. I don’t want some cheesy name that screams “I DO SCHOOL PHOTOS AND WEAR POLYESTER!” That’s not exactly the style I’m after (although great strides have been made in the area of polyester…but that’s a different post for a different blog. Crystal? Maybe you should tackle that one here). I want classy. I want exclusive. Sexy. Expensive (I’ve gotta make money right?)

So how am I going to find that in a name? Well, I’m not sure how much of that I can convey but I do know that an easy-to-remember name is key as well. When I did my interior design work and in the past when I dreamed of the many businesses I someday could own (this was obviously before I realized that owning a business took work, not just a cute name and idea. Hence…I will only be working PART-TIME) I always used this: J.Rae Design. Well…photography is very much influenced by design but the name really needs to specify that this is a photography business. So, what does that leave? J.Rae Photography. Not earth shaking, but not aged cheddar either. (FYI-in the rare case that you haven’t figured it out my middle name is Rae, though I know that you, my readers are quite quick enough to have determined that in your minds.)

Another important aspect in naming a business (any business) is to research the name. J.Rae Photography came up with nothing. Simply put, it would be mine alone. I did however, and this is weird, find a J.Mae Photography…and do you want to guess what the J stands for? JONNA! Is that in some crazy almost parallel universe? Even weirder still…she apparently went to University of Tulsa (close enough to my hometown), had taken photographs for years as a hobby before turning professional (like moi), and is located somewhere in the Denton, Texas area code (this would really make it more like some Denton, Texas parallel universe, but I digress). For you Texas-geography challenged out there, that’s not far from me! Strange world.

Anyway, moving on from all this pointless but rather fascinating information…I am asking for your opinions, ideas, critiques etc. One reason I don’t want to use my first name, Jonna, is because it would be pronounced wrong 97.3356 percent of the time. Same issue with my ‘real’ or full first name (for those who don’t already know this…prepare…you are about to be enlightened) Johanna. Probably 92.434 percent of the population would pronounce it incorrectly. People assume that the ‘han’ part of the name should be uttered in a way that rhymes with ‘can’. Well, not so for me…I was named after my German great-grandmother and we pronounce it more like this: Jo-hawn-na or Jo-hon-na. Long ‘a’ sound, not short, for those that remember anything from their English classes. Also…that name is already out there everywhere. Throw it in front of or behind the word photography and you’ve already mentioned many other businesses.

Now, you may be wondering why I don’t use the word ‘studio(s)’ in the name. Here’s the reason. I plan on doing the majority of my business on location. I enjoy that way more and love using natural lighting when possible. I will have some equipment to set up in a person’s home (or mine) for infants and other ‘studio’ work but I will technically not have a studio. Also think this…low overhead…part-time. Got it? Good.

Well…my eyes are open (I can’t hear you through the computer, remember?) and ready for any of you to suggest ideas or comments on mine. I’d love to know your thoughts…after all, you must be pretty intelligent since you’re a reader of this blog right? Okay then, have at it! And thanks!



  1. Jenny (Henricks) Anglin said,

    Hi Jonna –

    It’s been a long while since we last saw each other! Hope this finds you doing well, I just found your blog linked to another! I had so much fun reading it – your new business sounds wonderful! I’ll stay tuned to hear more!


  2. Mrs. Nixon said,

    Well hey there stranger! This is just one of the many reasons I love blogging…it’s so easy to catch up with old friends! Your little girl is adorable! It looks like you and Scott are really enjoying parenthood! Now that I’ve got your blog I’ll add you to my links and keep up with you too! Thanks for writing!

  3. ihavetoday said,

    that’s really cool that you are wanting to do that!!! i’m sorry i don’t have any brilliant name ideas for you but hopefully there are more creative people out there. đŸ™‚

  4. Fran White said,

    “Out of the Box Photography”
    “You’ve Just Been Framed”
    “Birdseye View Photography”

    Sorry it’s late. đŸ™‚

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